English for Real Estate 3

Financing Property

• Introduction to financing options for real estate transactions, including mortgages, loans, and investment opportunities
• Vocabulary related to financing, including terms like “down payment,” “interest rate,” and “closing costs”
• Practice negotiating financing terms with role-plays and case studies

Managing properties

• Techniques for managing properties, including budgeting, maintenance, and repair
• Vocabulary related to property management, including terms like “rental income,” “vacancy rate,” and “turnover”
• Practice creating and implementing property management plans with group activities and discussion

Real estate agents: a property viewing

• The role of real estate agents in facilitating property viewings and negotiations
• Techniques for conducting effective property viewings, including presentation skills and handling questions and concerns
• Vocabulary related to real estate agents and property viewings, including terms like “listing,” “commission,” and “offer”
• Practice conducting property viewings with role-plays and feedback from the instructor

Marketing yourself and your properties

• Strategies for marketing yourself as a real estate agent or property manager, including branding, networking, and social media presence
• Techniques for marketing properties, including creating effective listings and advertisements
• Vocabulary related to marketing in the real estate industry, including terms like “lead generation,” “target market,” and “conversion rate”
• Practice marketing techniques with group activities and discussion

Real Estate Advertisement

• The role of advertisements in the real estate industry and the different types of advertisements that can be used, including print, digital, and social media ads
• Techniques for creating effective real estate advertisements, including choosing the right media, crafting compelling headlines and copy, and using visually appealing images
• Vocabulary related to real estate advertisements, including terms like “impressions,” “click-through rate,” and “conversion rate”
• Practice creating real estate advertisements with group activities and feedback from the instructor

TEST

Referrals

• The importance of referrals in the real estate industry and strategies for generating referrals, including building relationships with clients and other industry professionals
• Vocabulary related to referrals, including terms like “word-of-mouth,” “testimonials,” and “referral fees”
• Practice generating referrals with role-plays and discussion

Home listings

• The role of home listings in the real estate industry and techniques for creating effective home listings, including choosing the right price, highlighting key features, and using visually appealing images
• Vocabulary related to home listings, including terms like “listing price,” “commission,” and “comparable properties”
• Practice creating home listings with group activities and feedback from the instructor

Open houses

• The role of open houses in the real estate industry and techniques for conducting effective open houses, including preparing the property, marketing the event, and handling questions and concerns
• Vocabulary related to open houses, including terms like “traffic,” “leads,” and “follow-up”
• Practice conducting open houses with role-plays and feedback from the instructor

Presentations and promotions

• Techniques for creating and delivering effective presentations and promotions in the real estate industry, including using visual aids, engaging the audience, and handling questions and concerns
• Vocabulary related to presentations and promotions in the real estate industry, including terms like “elevator pitch,” “call to action,” and “lead generation”
• Practice creating and delivering presentations and promotions with group activities and feedback from the instructor

Real estate business profile

• Building a professional business profile as a real estate agent, including creating a strong online presence and networking with other professionals in the industry
• Vocabulary related to business, real estate, agent, broker, property, client
• Setting goals and developing a business plan

EXAM